Case study
Lifestyling
Kitchen
A healthy lifestyle company that prepares and delivers food for busy people to help them eat and live better.
Deliverables
Strategy
Strategy
Discovery & Research
User Experience
Brand Strategy
Positioning
Discovery & Research
User Experience
Brand Strategy
Positioning
Branding & Design
Brand Development
Rebranding
Logo
Brand Style Guides
Messaging
Collateral
Print & Packaging
Rebranding
Logo
Brand Style Guides
Messaging
Collateral
Print & Packaging
Digital Development
Web Design & Development
UX
UI
Wireframing
Prototypes
Wordpress
UX
UI
Wireframing
Prototypes
Wordpress
Content Production
Social Media
Photography
Explainer Videos
Live-action Production
The challenge
Help people live healthier
Help Lifestyling Kitchen grow as a company by building on their current food delivery model by adding the value of educating their customers. The company also wants to enter the corporate wellbeing market as well unlock recurring revenue streams.
The outcomes
Recurring revenue to deliver a better customer experience
Lifestyling Kitchen is now stocked in 3 leisure centers and growing. We created a YouTube channel with a series of mini-documentaries on the core values of the company to educate customers as well as produced a recipe book for recurring revenue.
Corporate workshops and personal lifestyle consultations are also now being offered to increase the company’s offerings.
Corporate workshops and personal lifestyle consultations are also now being offered to increase the company’s offerings.
Working with Rubber Duckers has helped my company step up a gear.
We now stock at several leisure centers and can confidently approach new organisations, knowing we have a strong base of material telling our story and showing our passion for the health of our customers.
Strategy
Aligning the brand and unlocking revenue streams
We facilitated a one day workshop with Lifestyling Kitchen to create customer personas, understand the company goals and USPs whilst exploring potential new revenue streams and markets.
Branding
Creating a "fresh" and scalable look
In the brand workshop, we uncovered and explored brand values, the company’s ethos and refined the brand’s personality: how it should look, sound and act - enabling us to develop a modern, exciting logo to position the company towards its growing market and more agile to approach future challenges.
Design
New packaging and collateral
Lifestyling Kitchen is now stocked in 3 leisure centers and growing. We created a YouTube channel with a series of mini-documentaries on the core values of the company to educate customers as well as produced a recipe book for recurring revenue.
Corporate workshops and personal lifestyle consultations are also now being offered to increase the company’s offerings.
Corporate workshops and personal lifestyle consultations are also now being offered to increase the company’s offerings.
Digital Development
More than just an eCommerce website
Help Lifestyling Kitchen grow as a company by building on their current food delivery model as well as promoting the added value of educating their customers whilst also enter the corporate wellbeing market as well deliver recurring revenue streams.
Video Production
Content creation to educate and entertain
Lifestyling Kitchen is now stocked in 3 leisure centers and growing. We created a YouTube channel with a series of mini-documentaries on the core values of the company to educate customers as well as produced a recipe book for recurring revenue.
Corporate workshops and personal lifestyle consultations are also now being offered to increase the company’s offerings.
Corporate workshops and personal lifestyle consultations are also now being offered to increase the company’s offerings.
Social Media
Engaging with customers and building reputation
Help Lifestyling Kitchen grow as a company by building on their current food delivery model as well as promoting the added value of educating their customers whilst also enter the corporate wellbeing market as well deliver recurring revenue streams.
