Case study

Driving sign-ups for the Cadet Academy

The client is the UK market leader for cruises and operates the Cunard Line and P&O Cruises.

The problem

The client needed to drive sign-ups for their Cadet Academy.

The solution

Rubber Duckers produced a selection of promotional videos highlighting the positive experiences of existing cadets.


Cadet interviews
Operational shots
Royalty free music
Branded name straps
The lobby of a cruise ship with a statue of a whale.
On site filming

We spent a day with the client on board one of their cruise ships capturing footage with Cadets and crew.

A man in a uniform standing in front of a window.
Cadet interviews

We captured interviews with the Cadets in various locations onboard the Queen Mary 2. We used these interviews to form the narrative for the films.

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