Web services
Why video content belongs on your website (and why Hampshire businesses need it now)
Adding video to your website isn’t just nice to have – it’s one of the fastest ways to boost engagement and conversions. Here’s how it works (and how we can help).
Video has long outgrown the ‘nice to have’ box. Whether you’re selling surfboards, running a law firm, or launching a new B2B SaaS product, video is one of the most effective ways to connect with your audience – and the numbers prove it.
- 88% of users spend more time on websites with video
- Websites with video convert up to 80% better than those without
- Video is 53x more likely to show up on the first page of Google results
And yet, most Hampshire businesses still treat it as optional. A future phase. Something for “later”.
Let’s fix that.
The case for web video
A great website should do two things: make people feel something, and nudge them towards action.
Video does both in seconds. It tells your story, shows your team, demonstrates your product, or simply adds a spark of life to a page that might otherwise feel static.
Used right, it builds trust, adds credibility, and boosts your SEO too. Whether it’s a homepage explainer, a product walkthrough, or a client testimonial, video grabs attention and keeps people engaged longer.
That’s not just good for your brand – it’s great for your conversion rate and Google rankings too.
Why local video production matters
There are plenty of big London agencies offering video packages with glossy portfolios and glossy price tags. But if you’re a growing business in Hampshire, you probably want someone who:
- Understands your market
- Can come onsite quickly and easily
- Speaks the same language (literally and creatively)
- Doesn’t charge half your budget in travel fees
That’s where we come in. Based just down the road, we work with clients across Portsmouth, Southampton, Winchester and the wider Hampshire area. We shoot, edit and deliver videos tailored to your brand, tone and goals – not someone else’s cookie-cutter storyboard.
Need a social clip for Instagram? A punchy homepage video with motion graphics? A case study filmed on-site? We’ve done the lot.
You can check out our Video Production services for examples of what we create.
Types of video that work brilliantly on websites
If you’re not sure what kind of video makes the most impact, start here:
- Explainer video: Perfect for your homepage or landing pages. Summarise your brand, offering or product in 60–90 seconds.
- Testimonial video: A real customer singing your praises on camera is 10x more convincing than a wall of text.
- About us / culture video: Introduce your team. Humanise your business. Especially powerful for service-led brands.
- Product or service demo: Show people exactly what they’re buying – in action. Great for SaaS, retail, or service businesses.
- Animated video / motion graphics: Ideal for turning complex ideas into engaging visuals. Works brilliantly on social too.
Video isn’t about making everything Hollywood-worthy. It’s about clarity. Connection. Confidence. Helping people say “ah, I get it – and I like it.”
What goes into a Rubber Duckers video?
No fluff. No scripts full of jargon. Just a clear process:
- Discovery – we chat through your audience, goals and message.
- Planning – we write the script, storyboard, and shot list.
- Production – we film, animate or screen-record (depending on the format).
- Editing – we polish it into something sharp, purposeful and on-brand.
- Delivery – optimised for web and social, ready to embed and share.
Whether it’s live action, motion graphics, or a hybrid – we build it around what your business actually needs. If you're not sure where to start, we’ll help you figure it out.
SEO loves video – here’s why
Adding video to your site can improve SEO in multiple ways:
- It increases time on page – a key engagement signal for search engines
- Google often displays video results as featured snippets or thumbnails
- YouTube (owned by Google) is the second biggest search engine in the world
- Properly tagged and embedded videos can boost keyword relevance and visibility
But it’s not just about stuffing a video onto a page. It’s about creating something useful, relevant and engaging – and embedding it thoughtfully, with transcripts, schema markup, and fast load times.
That’s where web video production meets SEO strategy. We bring both.
You’re already in Hampshire. So are we.
If you’ve been thinking about adding video to your website but weren’t sure where to start, let’s chat. We can plan it, film it, and integrate it right into your site – without you needing to lift more than a finger (or maybe two if you're feeling hands-on).
Because the longer you wait, the more your competitors get ahead with content that works harder.
If this article has been useful, let us know!
Ready to bring your brand to life on screen?
Explore our Video Production Hampshire services to see how we craft standout web video that gets clicks, builds trust, and actually converts.
Find out more
Or book a free discovery call to talk through your needs.
