Strategy & Brand
Web design for sports clubs
Websites that put your people and community first, and stay easy for your team to run
A club is its people: the members, the coaches, the volunteers who keep it going week after week. We scope and build every site around the club in front of us, putting the facilities, the faces and the community on show, never a template with a new badge dropped on top.
From £4,000
Most projects 8 to 14 weeks
Memberships and fixtures built in
More than members visit your site
A current member needs the fixture list, the training times and a quick way to pay subs. A prospective member or parent is deciding whether to join at all, and forms a view in seconds. Volunteers need to update the site without a developer, and sponsors want to see a club that looks worth their name.
We map those journeys before any design starts, so the site works for the member in a hurry and the parent doing their homework. The result is one home that holds the whole club rather than scattered pages nobody can find.
What brings clubs to us
Most clubs we speak to have outgrown a home-made or volunteer-built site. The information members need is buried, the design does not capture what the club has become, and updating anything is a chore.
There is usually a growth angle too. The club wants more members, more volunteers and the kind of presence that attracts sponsors, and the current site is holding all three back.
Then there is continuity. Committees change, the person who built the site moves on, and nobody is left who can run it. We rebuild around what members actually use, on a system any committee can pick up, so the site keeps working long after the people who commissioned it have handed over.
How we work with clubs
Interviews first
Committee, coaches, and a clear read on what members, parents and sponsors each need. The brief comes out of that.
One coherent build
Brand direction, design and build, photography and video all draw from the same work, so the site reads as one piece and the club comes across as it really is. You can see how the stages fit together in our website project process.
Yours to run
Built on WordPress so volunteers handle fixtures, results and news without a developer on call. We build the tools your club runs on directly into the site, or connect the systems you already use, whichever fits how you work.
The Southampton Athletic Club story
Southampton Athletic Club came to us with a home-made site that held everything a member needed but made none of it easy to find. It was not capturing what the club is about, and that was holding back efforts to bring in new members, volunteers and sponsors.
We rebuilt it as a proper digital hub. A new brand and design gave the club a presence to match its standing, down to a redesigned logo that now sits on the club kit. The site carries volunteer and coach profiles, a records archive, training and event listings, and a back end volunteers can manage themselves. A promotional video featuring real members brought the place to life.
The club now makes a stronger first impression on anyone thinking of joining, and the people who run it can keep it current without a developer.
Jon Tilt
Coach, Southampton Athletic Club
We worked with Rubber Duckers to make our athletics club website the best of the best and they did a superb job.
Chris & Ross listened to our requirements and translated them into something we could not have imagined ourselves. They even redesigned our club logo which now features on our club kit.
I can highly recommend this team.
Tracey Jones
Chair, Southampton Athletic Club
Rubber Duckers didn't just build us a website; they created a digital hub that truly reflects our club's spirit. The integrated functionality has transformed how we manage volunteers, records, and fixtures, making everything seamless.
Read the full case study
Some of the organisations we work with
Your people are the club
A fixture list does not make anyone want to join. The coaches, the members, the kit, the clubhouse and the feeling of belonging do, and a generic template hides all of it. We put the club on show, with photography of real members and facilities, coach and volunteer profiles, and video that captures the atmosphere on a training night or a match day.
That is the part we care about most, and it is where our sport work ranges widest. We have photographed match days for Southampton FC and their women's team, worked with Tottenham Hotspur, and built sites for clubs across athletics, football and beyond. Big club or grassroots, the job is the same: make the real character of the place impossible to miss.
Built to run without a developer on the bench
A club website earns its keep when it takes work off the committee. We bring fixtures and results, training schedules, event pages and a searchable records archive into one place, and connect the membership system your club already runs on rather than rebuilding it.
We also build the more demanding tools where a club needs them. For Hampshire Athletics we built a streamlined digital hub for the county, with the functionality to match. Volunteer and coach profiles put faces to the club, and sponsor logos and pages give backers the visibility they pay for. Everything is set up so a volunteer can update it between sessions, not a developer on a day rate.
Help beyond the website
A club needs more than a website, so we sort the practical things around it. For Southampton Athletic Club we set up Google Workspace, free for eligible clubs and charities, which gave the committee proper shared email and documents in place of a tangle of personal accounts.
We can also help bring members in. That runs from advising on paid search to managing it for you, and where a club is a registered charity it includes the Google Ad Grant, which can put free search advertising behind your membership drive.
Accessible to every member and supporter
A club is for everyone, so the site should work for every member, parent and supporter, whatever device or assistive technology they use. We build to WCAG 2.2 AA: proper heading structure, keyboard navigation, labelled forms, sufficient colour contrast and alt text throughout.
Clean, semantic build quality has a second payoff. The same structure that helps a screen reader also helps search engines and the AI tools that are starting to read sites for people, so doing it properly once covers all three.
Designed for your sport
Different sports run differently, so the structure follows the sport rather than a single template.
Athletics clubs
Records, fixtures, training and coach profiles in one place. Our best-known sport work, from Southampton Athletic Club to Epsom and Ewell Harriers, with a new build under way for Winchester and District AC.
Football clubs
Fixtures, results, team pages and news that keep players and supporters connected, with room for the sponsors who back grassroots football. We have shot match days for Tottenham Hotspur FC and Southampton FC too.
Cricket, rugby and racket sports
Membership, juniors, fixtures and club news handled cleanly, whatever the season throws at the site.
Multi-section clubs
Clubs running several sports need a clear home for each, without the sections getting lost.
Youth and community clubs
Simple, affordable and easy for parents to use, built to grow players and keep supporters close.
What it costs
Club websites are scoped to what the club actually needs, so the range reflects the work rather than a fixed package. A focused site covering members, fixtures and the core club pages sits at the lower end. A full project with brand work, photography, video and membership tools sits higher. We break the thinking down in our guide to what a website costs in the UK.
We do not take on sub-£4,000 projects, because we cannot do them well at that budget. You will always get a clear figure early, so there are no surprises later.
After launch, most clubs move onto a Growth Partner retainer for security, updates and ongoing development. It suits committees who do not have the time to keep on top of the site between seasons.
Most projects from
£4,000
to £20,000 depending on scope
✅
Membership integration and sign-ups
✅
Fixtures, results and records
✅
Volunteer and coach profiles
✅
Brand-led design around your club
✅
Photography and video of real members
✅
Content support and committee training
Start an intro call
Who this works for
Most of our sport work is with established clubs replacing a site that has fallen behind, and with organisations that want their digital presence to match how they play.
🏟️
Clubs outgrowing a home-made site
You have a volunteer-built site that no longer does the club justice, and updating it is a struggle.
🖌️
Clubs rebranding
You are refreshing the badge, the kit and the identity, and the website needs to follow.
📈
Multi-section clubs
You run several sports and need one home that holds them all without losing each section.
🗺️
County and governing bodies
You sit above the clubs and need a site that informs members and reflects the standard you set, as we built for Hampshire Athletics.
Frequently asked questions
Rae Walters
CEO, RWAF
The improvements in functionality and navigation are immediately noticeable, and the overall design feels much more modern with a significantly better user experience.
It's been great to incorporate new technology that makes the back-end processes much more streamlined and efficient.
Cristina Gueco
Senior Engagement & Outreach Manager, GAN Global
Our old site was outdated and a struggle to manage without a dedicated webmaster, and the new one is the opposite: modern, intuitive, and genuinely enjoyable to use. They cared as much about the back-end experience as the front, and the result is a site that looks brilliant, reflects who we are, and has already impressed our stakeholders.
Nicola Ayrton-Guest
Museum Director, Household Cavalry Museum
We had a fantastic experience working with Rubber Duckers on the redevelopment of the Household Cavalry Museum website. From the outset, they took the time to really listen to us. They wanted to understand our weak points and appreciate our key goals, particularly around driving income through the website and ensuring a mobile-first experience.
Linda Wallace
Chief Exec, PHA Homes
I’m so pleased with the website. You’ve done an incredible job and been genuinely lovely to work with. Thank you.
Philip Warr DL
Chief Executive, Purpose Homes
Ever reliable and responsive, Rubber Duckers have supported us to achieve triple digit growth by articulating both what we do and what we offer as a business.
David Vosser
Treasurer, Hampshire Athletics
Excellent team to work with, who helped us Design, Develop and Launch a new web site. Helpful and open guidance was vey much appreciated through what could have been a tricky journey. The outcome is a new web site fully supported which is just what we wanted. Thank you.
Nicola Reid
Director, Avonclyde Bespoke Labels
We got the Rubber Duckers in to fully revamp our website as well as carry out a photo and video shoot on site. They took the time to understand our business and what we were trying to achieve.
Jonathan Pierre
Founder, The Something More Club
Ross came to take photographs for our first-ever live experience, The Something More Club™.
Not only was he super easy to work with, but we also had the fully edited photos back the next morning, ready for publishing on our socials: top man and top-quality work.
I'd recommend Ross to all of my business contacts without hesitation.
Donald Young
Director, Coconut Lime
Recently helped me to migrate our company website and we've set up a yearly care plan so I don't need to worry about updates/backups anymore 🥳
Ben Vallance
Founder & CEO, AmzIncubator
Ross and Chris made everything easy to follow and nailed the project scope, delivering quickly and beyond expectations. They’ve been great to work with, and I’d happily work with them again or recommend them for any website project.
Hannah Lewis
Owner, Bridge Beauty
The photography & videos all brought the site to life. I wouldn’t hesitate to recommend this professional, friendly, fun & happy company to anyone! Thanks guys you’re ducking awesome 🐥
Jon Tilt
Coach, Southampton Athletic Club
We worked with Rubber Duckers to make our athletics club website the best of the best and they did a superb job. I can highly recommend this team.
Aline Boblin
Founder and CEO, Menopause Knowledge CIC
As a small organisation, we really appreciated the ease of communication and how the project was completed in a straightforward manner.
Leon Yemoh
Programme Director, Street 2 School
The energy and enthusiasm the guys at Rubber Duckers brought to the project was amazing. They've given us the best chance to stand out with a slick website and engaging content.
Tomasz Dyl
Managing Director, GottaBe! Marketing
We have worked with the Rubber Duckers for over 8 years now. They've been brilliant - very supportive, always hands-on and dedicated.
Natalie Meagher
Head of Housing, PHA Homes
It’s been a really positive experience, and I’ve genuinely enjoyed working with you. I’d never been involved in developing a new website before, but you made the process smooth and surprisingly interesting. Thank you for your amazing support in bringing our new website to life.
Desmond Moreira
Founder & CEO, Be Original
These guys are fab, amazing to deal with and produce some really good work!
Liam Charmer
Founder & CEO, Remiam
Great people worked with for many years.
Mikey Basra
CEO, City Estates
I have used Rubber Duckers for many years now and will continue to do so, as the quality of their work, from designing websites, to videography and photography, is simply fantastic.
Geoff Sim
Coach & Mentor, Coach & Mentor
Their ongoing support and personable nature made it easy for me to ask those ‘silly questions’, I cannot recommend them highly enough and look forwards to continuing working with them. You are my absolute go-to in the digital space!
Matt Ray
Entrepreneur,
The team are highly professional, skilled and dynamic. I have always appreciated the attention to detail and the ability of the team to bring a vision to life.
Chris Mills
Director, Voyage Financial Planning
The whole process from start to finish was so easy and professional. They made the whole experience calm and light hearted.
Charlotte Butler
Founder, Alfie's Wish
You really understood the brief to create a beautiful but professional charity film for us. We look forward to working with you again in the future.
Tracey Jones
Chair, Southampton Athletic Club
Rubber Duckers didn't just build us a website; they created a digital hub that truly reflects our club's spirit. The integrated functionality has transformed how we manage volunteers, records, and fixtures, making everything seamless.
Paul Sherry
Founder & CEO, MyTravatar
I found the approach very effective and efficient whilst having a solid input into the marcomms strategy that we will utilise. I would recommend Rubber Duckers to any business, and I look forward to utilising their knowledge again.
Nick Basra
Landlord, City Estates
We have worked with Rubber Duckers for the best part of 10 years now and the whole team stand out for their work and efforts to keep us happy as customers.
Kevin Stansfield
Sales Director & Head of Coaching, ActionCoach
Great company of passionate guys.
Let's work together
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