Strategy & Brand
Web design for museums and visitor attractions
Accessible, mobile-first websites that sell the visit and carry the income, built around the people who walk through your doors
A museum or attraction website has one job above all others: turn interest into a booked visit. We build it around the person who decides in the moment, then make it work just as hard for the school, the hire client, the donor and the trustee.
From £4,000
Most projects 8 to 16 weeks
WCAG 2.2 AA as standard
Several audiences, one website
The person who matters most is standing outside your door on a phone, working out whether you are open and trying to buy two tickets before the children run off. That visitor shapes the design before anyone else does.
Around them sit teachers booking a school trip, companies asking about venue hire, donors and trustees checking you look the part, and researchers and press after a specific fact. Each one arrives with a different question and a different level of urgency.
We map those journeys before any visual design begins, so the structure holds up for the visitor in a hurry and the trustee doing due diligence.
What brings museums and attractions to us
Most museums and attractions we speak to describe the same problems. The site is tired and undersells a remarkable collection, the photography fails to convey what the place feels like in person, and ticketing was bolted on years ago as an off-site afterthought.
Often a small or volunteer team has inherited a sprawling site nobody has the hours to maintain, so opening times drift out of date and the shop sits half-finished.
We brought the same fix to historian Nick Hewitt's history and heritage consultancy, packaging deep expertise for trustees and the public in a site he can keep current himself.
How we work with museums and attractions
Interviews first
We start with your team and a clear read on what visitors, schools, hire clients and funders each need. The brief comes out of that.
One coherent build
Brand direction, design and build draw from the same work, so the site reads as one piece. New photography and video of the place are part of most projects.
Yours to run
Built on WordPress so a small or volunteer team can update opening times, events and exhibitions without a developer on call. We connect the ticketing and EPOS you already use rather than trapping you in a system that does not fit.
The Household Cavalry Museum story
The Household Cavalry Museum tells the story of the regiment that guards the monarch.
They came to us with a site that looked dated, underused the museum's regal brand colours, and carried no photography conveying the awe and prestige of the place.
We delivered a refreshed WordPress site with a cleaner, modern layout and subtle use of those regal colours. New photography captured the Changing of the Guard and Trooping the Colour, and we added a venue hire video, an image bank, a shop and a clean link through to the ticket portal.
The goals were driving income through the website and a mobile-first experience, and the build was shaped around both.
Nicola Ayrton-Guest
Museum Director, Household Cavalry Museum
We had a fantastic experience working with Rubber Duckers on the redevelopment of the Household Cavalry Museum website. From the outset, they took the time to really listen to us. They wanted to understand our weak points and appreciate our key goals, particularly around driving income through the website and ensuring a mobile-first experience.
They were thoughtful, patient and genuinely invested in helping us achieve what we needed, rather than pushing a one-size-fits-all solution. Our website is now easier than ever to explore the Museum’s rich history, plan a visit, and engage with the iconic institution that is the Household Cavalry.
The refreshed online shop makes it much simpler for visitors to browse and buy our unique gifts, souvenirs, and bespoke products from the comfort of home.
This is all supported by fantastic video and photography, which truly brings the website to life and enhances the overall experience.
Their after-support is second to none. They never leave you hanging if you have an issue or need help editing or tweaking content.
The results are honestly better than we could have imagined, and we wouldn’t hesitate to recommend Rubber Duckers to any organisation looking for a collaborative, understanding and highly capable web partner.
Read the full case study
Some of the organisations we work with
Accessibility built in, including for AI agents
Accessibility is a baseline expectation for any public-facing attraction, and every visitor needs a site they can use. We build to WCAG 2.2 AA as standard: proper heading structure, keyboard navigation, labelled form fields, sufficient colour contrast and alt text throughout.
Ticket buying is exactly the task AI booking agents are starting to do for people. A site with clean, semantic HTML and a clear purchase path lets an assistant complete "book two tickets for Saturday" the same way a screen reader user can.
Browser agents read the DOM and the accessibility tree rather than the visual layout, so the markup that serves assistive technology serves them too. Building it properly once covers disabled visitors, search engines and the agents arriving now.
What a project costs
Museum and attraction websites are scoped to what the place actually needs, so the figure reflects the work rather than a fixed package. A focused, accessible site covering the core visitor and booking journeys sits at the lower end; a full project with brand work, photography, video and integrated ticketing sits higher.
We do not take on sub-£4,000 projects, because we cannot do them well at that budget. You will have a clear figure early, and you can get an indication now with our website price estimator.
We do not take on sub-£4,000 projects, because we cannot do them well at that budget. You will have a clear figure early, and you can get an indication now with our website price estimator.
After launch, most clients move onto a Growth Partner retainer for security, updates, content and SEO. It suits small and volunteer teams who do not have the hours to keep on top of a busy seasonal site.
Most projects from
£4,000
to £20,000 depending on scope
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Accessible build to WCAG 2.2 AA
✅
Visitor and stakeholder journey mapping
✅
Brand-led design around your organisation
✅
Photography of your team, venues and attractions
✅
Ticketing & booking integration
✅
Content support and team training
Start an intro call
Who this works for
Founded in Hampshire, we work with culture and heritage organisations across the UK. Most of our work in this sector is with independent organisations that carry a strong story and a small team.
We build sector sites the same way for housing associations, property and sport. The same teams cover web design, photography and video.
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Independent and regimental museums
You hold a remarkable collection and want a site that does it justice and drives ticket income.
🏛️
Heritage attractions and historic venues with hire income
You run a historic site that earns from visits and venue hire, and the website needs to sell both.
🖼️
Galleries and visitor centres
You want changing exhibitions, events and a shop to stay current without a developer on call.
Frequently asked questions
Rae Walters
CEO, RWAF
The improvements in functionality and navigation are immediately noticeable, and the overall design feels much more modern with a significantly better user experience.
It's been great to incorporate new technology that makes the back-end processes much more streamlined and efficient.
Cristina Gueco
Senior Engagement & Outreach Manager, GAN Global
Our old site was outdated and a struggle to manage without a dedicated webmaster, and the new one is the opposite: modern, intuitive, and genuinely enjoyable to use. They cared as much about the back-end experience as the front, and the result is a site that looks brilliant, reflects who we are, and has already impressed our stakeholders.
Nicola Ayrton-Guest
Museum Director, Household Cavalry Museum
We had a fantastic experience working with Rubber Duckers on the redevelopment of the Household Cavalry Museum website. From the outset, they took the time to really listen to us. They wanted to understand our weak points and appreciate our key goals, particularly around driving income through the website and ensuring a mobile-first experience.
Linda Wallace
Chief Exec, PHA Homes
I’m so pleased with the website. You’ve done an incredible job and been genuinely lovely to work with. Thank you.
Philip Warr DL
Chief Executive, Purpose Homes
Ever reliable and responsive, Rubber Duckers have supported us to achieve triple digit growth by articulating both what we do and what we offer as a business.
David Vosser
Treasurer, Hampshire Athletics
Excellent team to work with, who helped us Design, Develop and Launch a new web site. Helpful and open guidance was vey much appreciated through what could have been a tricky journey. The outcome is a new web site fully supported which is just what we wanted. Thank you.
Nicola Reid
Director, Avonclyde Bespoke Labels
We got the Rubber Duckers in to fully revamp our website as well as carry out a photo and video shoot on site. They took the time to understand our business and what we were trying to achieve.
Jonathan Pierre
Founder, The Something More Club
Ross came to take photographs for our first-ever live experience, The Something More Club™.
Not only was he super easy to work with, but we also had the fully edited photos back the next morning, ready for publishing on our socials: top man and top-quality work.
I'd recommend Ross to all of my business contacts without hesitation.
Donald Young
Director, Coconut Lime
Recently helped me to migrate our company website and we've set up a yearly care plan so I don't need to worry about updates/backups anymore 🥳
Ben Vallance
Founder & CEO, AmzIncubator
Ross and Chris made everything easy to follow and nailed the project scope, delivering quickly and beyond expectations. They’ve been great to work with, and I’d happily work with them again or recommend them for any website project.
Hannah Lewis
Owner, Bridge Beauty
The photography & videos all brought the site to life. I wouldn’t hesitate to recommend this professional, friendly, fun & happy company to anyone! Thanks guys you’re ducking awesome 🐥
Jon Tilt
Coach, Southampton Athletic Club
We worked with Rubber Duckers to make our athletics club website the best of the best and they did a superb job. I can highly recommend this team.
Aline Boblin
Founder and CEO, Menopause Knowledge CIC
As a small organisation, we really appreciated the ease of communication and how the project was completed in a straightforward manner.
Leon Yemoh
Programme Director, Street 2 School
The energy and enthusiasm the guys at Rubber Duckers brought to the project was amazing. They've given us the best chance to stand out with a slick website and engaging content.
Tomasz Dyl
Managing Director, GottaBe! Marketing
We have worked with the Rubber Duckers for over 8 years now. They've been brilliant - very supportive, always hands-on and dedicated.
Natalie Meagher
Head of Housing, PHA Homes
It’s been a really positive experience, and I’ve genuinely enjoyed working with you. I’d never been involved in developing a new website before, but you made the process smooth and surprisingly interesting. Thank you for your amazing support in bringing our new website to life.
Desmond Moreira
Founder & CEO, Be Original
These guys are fab, amazing to deal with and produce some really good work!
Liam Charmer
Founder & CEO, Remiam
Great people worked with for many years.
Mikey Basra
CEO, City Estates
I have used Rubber Duckers for many years now and will continue to do so, as the quality of their work, from designing websites, to videography and photography, is simply fantastic.
Geoff Sim
Coach & Mentor, Coach & Mentor
Their ongoing support and personable nature made it easy for me to ask those ‘silly questions’, I cannot recommend them highly enough and look forwards to continuing working with them. You are my absolute go-to in the digital space!
Matt Ray
Entrepreneur,
The team are highly professional, skilled and dynamic. I have always appreciated the attention to detail and the ability of the team to bring a vision to life.
Chris Mills
Director, Voyage Financial Planning
The whole process from start to finish was so easy and professional. They made the whole experience calm and light hearted.
Charlotte Butler
Founder, Alfie's Wish
You really understood the brief to create a beautiful but professional charity film for us. We look forward to working with you again in the future.
Tracey Jones
Chair, Southampton Athletic Club
Rubber Duckers didn't just build us a website; they created a digital hub that truly reflects our club's spirit. The integrated functionality has transformed how we manage volunteers, records, and fixtures, making everything seamless.
Paul Sherry
Founder & CEO, MyTravatar
I found the approach very effective and efficient whilst having a solid input into the marcomms strategy that we will utilise. I would recommend Rubber Duckers to any business, and I look forward to utilising their knowledge again.
Nick Basra
Landlord, City Estates
We have worked with Rubber Duckers for the best part of 10 years now and the whole team stand out for their work and efforts to keep us happy as customers.
Kevin Stansfield
Sales Director & Head of Coaching, ActionCoach
Great company of passionate guys.
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