Digital Roadmap
Discover opportunities for successful business growth
An interactive workshop to establish desired outcomes for a project and map out a plan to make sure we all get there.
Activities included:
Business Overview
Project Brief
Customer Persona
Customer Journey Map
Site Map
User flow
Get in touch
"(Required)" indicates required fields
Unlock potential with our Digital Roadmaps
Interactive workshop
With key stakeholders
Real-time engagement ensures that everyone understands and agrees on the project's objectives, clarifying roles and responsibilities. By encouraging active participation and feedback, the workshop helps build consensus, ensuring all stakeholders are committed to a unified vision for the project's success.
Understand your business
Map your current process
This knowledge enables informed decision-making, ensuring that improvements are targeted and effective. By recognising existing processes, businesses can implement changes that enhance efficiency and productivity without disrupting successful practices.
Plan for success
We'll create a roadmap to follow
Outlining clear milestones, timelines, and responsibilities, the Digital Roadmap ensures that all team members are aligned, progress is tracked, and potential obstacles are anticipated.
Testimonials
"Chris is a highly organised and professional team player. He was instrumental in designing, managing and running a number of design sprints for a disruptive APP. I would recommend Chris to any business, and I look forward to utilising his knowledge again."
Paul Sherry
Founder & CEO
Testimonials
"We worked with Rubber Duckers to make our athletics club website the best of the best and they did a superb job."
Jon Tilt
Coach
Testimonials
"The team are highly professional, skilled and dynamic. I have always appreciated the attention to detail and the ability of the team to bring a vision to life."
Matt Ray
Founder
Team alignment = business success
A Digital Roadmap session can be a transformative experience for a business, providing a structured environment to uncover hidden potential, align project objectives with overarching business goals, and ensure cohesive teamwork.
By facilitating open communication and collaborative brainstorming, these sessions enable stakeholders to identify opportunities for innovation and improvement that may have been previously overlooked.
Additionally, they help to clarify and prioritize strategic initiatives, ensuring that every team member understands their role and how their efforts contribute to the company's success.
This alignment not only enhances efficiency and productivity but also fosters a unified vision, driving the business forward with a shared sense of purpose and direction.
Find out how a Digital Roadmap can help you
Understand your customer
User personas are invaluable tools in a digital strategy session, offering a concrete representation of the target audience that guides decision-making and strategy development.
By creating detailed profiles based on real data and user research, personas help clients gain a deeper understanding of their audience's needs, preferences, and behaviors.
This insight allows for the tailoring of digital initiatives to better meet the expectations of users, ensuring more effective engagement and satisfaction.
Additionally, personas can align the team’s efforts by providing a shared reference point, facilitating more focused and user-centric discussions, and driving strategies that resonate with the actual audience.
Plot your customer's journey
A customer journey map is a powerful tool that provides businesses with a comprehensive visualisation of the entire customer experience, from initial contact to post-purchase interactions.
By mapping out each touchpoint, businesses can gain valuable insights into the customer's motivations, pain points, and needs at each stage of their journey.
This understanding enables companies to identify opportunities for improvement, streamline processes, and create more personalized and effective solutions to meet customer needs.
Ultimately, a well-crafted customer journey map helps businesses foster deeper connections with their customers, enhance satisfaction, and build long-term loyalty by addressing and resolving issues proactively and efficiently.
Comprehensive project brief
Collaboratively writing a brief alongside your creative agency can significantly benefit a project by ensuring clarity, alignment, and mutual understanding from the outset.
This joint effort helps eliminate assumptions, as both parties contribute their insights, expectations, and requirements, fostering a comprehensive and accurate representation of the project's goals and parameters.
By actively participating in the briefing process, businesses can provide critical context and specific details that the agency might otherwise miss, leading to more targeted and effective creative solutions.
Moreover, this collaboration encourages open communication and trust, setting a strong foundation for a productive partnership and increasing the likelihood of achieving a successful and cohesive outcome that meets the project's objectives.
So, how does it work?
Our Digital Roadmap workshop is designed for maximum effectiveness. All we need from you is an open mind!
News & resources
Guides
Marketing Jargon Decoded: What You Need to Know
Decode marketing jargon effortlessly. Learn essential terms and boost your digital strategy with our comprehensive guide. Stay ahead in marketing!...
Guides
10 Ways High-Quality Photography Can Elevate Your Brand
Discover how high-quality photography enhances your brand's engagement, trust, and conversions. Elevate your business with stunning visuals....
Blog
Creating Inclusive Websites: Accessibility in Web Design
Web accessibility refers to the inclusive practice of making websites usable for everyone, including individuals with disabilities. This encompasses a...
Guides
10 Essential Video Editing Tips: Speed Up Your Workflow in Adobe Premiere Pro
Efficient video editing is crucial in the fast-paced creative digital industry. It helps streamline production, meet tight deadlines, and maintain...
Blog
Web Design Trends: Predictions and Innovations for a Seamless User Experience
Web design trends play a crucial role in shaping the user experience on websites. They influence everything from the visual...
Guides
How to Use Animation to Elevate Your Marketing Campaigns
Visual content holds immense power in the realm of digital marketing. Animation has emerged as a particularly compelling form of...
Guides
Video Shoot Preparation: A Client's Essential Guide
Preparing for a video shoot is a crucial step for clients aiming to achieve a polished, professional end product. The...
Blog
Come meet us at the Southampton Business Expo 2024
Come and join Rubber Duckers at the region’s biggest business to business exhibition taking place at Hilton Southampton Hotel, Utilita...
Guides
Engage, Convert, Retain: Navigating the Customer Journey
Understanding the customer journey is crucial for any business aiming to thrive in today's competitive market....
Guides
Understanding Aperture, Shutter Speed, and ISO in Photography
Understanding the basics of photography is essential for capturing stunning visuals. Three key elements form the backbone of any well-exposed...
Guides
Mastering the Art of Colour Grading: A Step-by-Step Guide
Master the art of colour grading to enhance your visuals and elevate your projects to the next level. Explore essential...
Guides
The Ultimate Guide to FUDWACA in Website Copywriting
Effective website copy is crucial in capturing your audience's attention, communicating your brand's message, and driving conversions....
Guides
Hero Videos on Websites: Top Picks for Viral Content
Using hero videos can grab attention and build trust instantly, making them ideal for web businesses looking to convert visitors...
Guides
How to Use Movement to Tell a Story in Your Videography
In this article, we will explore various camera movement techniques and how to effectively use them to convey narratives in...
Guides
SEO tips to consider for your new website
Learn the significance of SEO for new websites and how to implement it in web design. Mobile-friendly design, website speed,...
Guides
Rule of Thirds in Photography: Enhancing Photography Composition
Learn how to effectively use, apply, and enhance your photos with this guideline....
Guides
What is UI design and how can it help my website project?
User interface design is the art and science of crafting intuitive, visually appealing interfaces that facilitate seamless user interactions....
Guides
A Guide to Responsive Web Design
Learn everything you need to know about responsive web design. Understand responsive design layouts based on screen size....
Guides
How to Write an Effective Video Script: Quick Tips for Successful Videos
Understanding your audience's needs and interests plays a crucial role in crafting a message that resonates with them....
Guides
The Ultimate Step-by-Step Guide to Starting a Web Design Project in 2024: Tips for Designing a Website
Learn how to start a web design project in 2024 with this step-by-step guide....
Guides
Photography in Web Design: Creating Stunning Visuals for Your Site
Photography plays a crucial role in web design, adding visual appeal and capturing the viewer's attention....
Guides
What Is UX Design: Understanding User Experience
Explore the world of UX design and learn how design teams use this process to create meaningful experiences for users....
Blog
Jay Chapman: A Year In role
Reflecting on a dynamic first year at Rubber Duckers, Jay, the company's first employee, highlights diverse content projects, skill growth,...
Tools
Wordpress dashboard widget generator
Widgets can be useful to leave custom messages and links for your client right in the Wordpress Admin Dashboard. Add...
Get in touch to understand how a Digital Roadmap can help your business
"(Required)" indicates required fields