Strategy & Brand
Web design for charities and non-profits
Sites that carry your mission and make giving easy
Your website is where supporters meet your cause, so we scope and build it around your charity rather than dropping you into a template. We shape it around the people at the centre of your work: the donor deciding whether to give, the family looking for help, the volunteer signing up, the trustee checking you look as capable as you are. Giving is built to be simple, and the story behind it is told well.
From £4,000
Most projects 8 to 14 weeks
Donations and storytelling built in
More than donors visit your site
Supporters are only one group your website serves. A donor needs to give in seconds on a phone. A family in crisis needs to find help without wading through fundraising appeals. A volunteer wants to know how to get involved, and a funder or trustee arrives looking for evidence that you run a credible organisation.
We map those journeys before any design starts, so the site holds up for the donor in a hurry and the funder doing due diligence. Each group reaches what it needs without getting in the way of the others.
What brings charities to us
Most charities we speak to describe the same handful of problems. The site has grown over years, the donate flow takes too many clicks, and there is no webmaster to keep it current.
There is usually pressure to raise more online from the same small team, and to show supporters the difference their money makes rather than just asking for it.
Brand often comes up too. The organisation has grown, taken on new work or merged, and the website now looks older than the charity has become. Some come to us moving off a builder like Wix or Squarespace that has hit its limits. We rebuild around what supporters and beneficiaries actually use, and make the result something a small team can run without a developer on call.
Help beyond the website
A charity needs more than a website, so we help with the practical things around it. That can mean setting up Google Workspace, free for eligible charities, or making the most of the Google Ad Grant, which can put free search advertising behind your appeals and volunteer recruitment.
With RWAF, that has meant talking through ad grants, Workspace and off-site automations alongside the site itself, so repetitive admin takes less of the team's time.
How we work with charities
Interviews first
Leadership, your team, and a clear read on what supporters, beneficiaries and funders each need. The brief comes out of that.
One coherent build
Brand direction, design and build, photography and video all draw from the same work, so the site reads as one piece and the story carries through every page. You can see how the stages fit together in our website project process.
Yours to run
Built on WordPress so your team handles events, campaigns and content without a developer on call.
We build donations and supporter tools in, or connect the platforms you already use, whichever fits your setup and budget.
RWAF, the Rabbit Welfare Association and Fund, is a national membership charity working to improve the lives of domestic rabbits. Its supporters and members sit across the UK, and its work runs from campaigning and education to a network that helps owners find rabbit-friendly vets.
The website had a lot to hold. Membership and renewals, donations, campaigns, events, tributes, news, and a deep library of care resources, alongside a tool that helps owners find specialist vets near them. We rebuilt it as one coherent system: membership runs through JoinIt, giving sits a click or two from any page, and the vet finder, events and tributes each got a clear home rather than competing for the same space. The brand and the design were brought up to date so the site finally matched the organisation behind it.
The result is a site that is easier to move around, more modern to look at, and lighter for the team to run, with newer technology handling back-end work that used to eat staff time.
Rae Walters
CEO, RWAF
A fantastic outcome and a very positive experience from start to finish
We are really pleased with the results of our new website. The improvements in functionality and navigation are immediately noticeable, and the overall design feels much more modern with a significantly better user experience.
We’ve really enjoyed working with Chris throughout the process. It’s been great to incorporate new technology that not only enhances the look and feel of the site but also makes the back-end processes much more streamlined and efficient. This has made things easier for us to manage while also giving users a smoother, more intuitive experience when navigating the site.
Overall, a fantastic outcome and a very positive experience from start to finish.
Some of the organisations we work with
Built to turn visitors into supporters
A charity website earns its keep when it moves people from interest to action. We keep giving simple, secure and mobile-friendly, with one-off and regular options and as few steps as possible between intent and a completed donation. A powerful charity website does more than ask, it shows.
Around the donate button sits the work that makes people want to press it: real stories, named outcomes, and a clear picture of where the money goes. For one membership charity we rebuilt, joining and renewing now run on a dedicated platform, while tributes and in-memory giving have a home of their own. Video earns its place here too, because a short film on a key page often does more for giving than another block of text.
Events, appeals and membership sign-ups are built to be run by your team, so a campaign does not wait on an agency to go live.
Accessibility built in from the start
Accessibility is the right baseline for a charity, because no supporter or beneficiary should be shut out of your site. We meet WCAG 2.2 AA on every build: proper heading structure, keyboard navigation, labelled form fields, sufficient colour contrast and alt text throughout. We design to it from the outset, so it is part of the build long before launch.
There is a second reason to take it seriously. AI tools are starting to act on websites for people: finding a charity, working through a donation, looking up how to get help. A site with clean, semantic HTML works for those tools for the same reason it works for screen readers. Building it properly once covers assistive technology, search, and the agents that are coming.
What it costs
Charity websites are scoped to what the organisation actually needs, so the range reflects the work involved rather than a fixed package. A focused, accessible site covering the core supporter and beneficiary journeys sits at the lower end. A full project with brand work, photography, video and integrated donation tools sits higher. We break the thinking down in our guide to what a website costs in the UK.
We do not take on sub-£4,000 projects, because we cannot do them well at that budget. You will always get a clear figure early, so there are no surprises later.
After launch, most clients move onto a Growth Partner retainer for security, updates, content and SEO. It suits teams who do not have the hours to keep on top of the site alone.
Most projects from
£4,000
to £20,000 depending on scope
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Accessible build to WCAG 2.2 AA
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Supporter and beneficiary journey mapping
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Simple, secure donations, one-off and regular
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Brand-led design around your cause
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Photography and video of your people and work
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Content support and team training
Start an intro call
Who this works for
Most of our charity work is with small and mid-sized organisations where the team is stretched and the cause is local or national. Larger charities with enterprise CRMs or a bespoke platform can be scoped too, usually alongside your existing suppliers, so the website and the brand still pull in one direction.
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Small and local charities
You want a site that reflects your cause and the people you help, without enterprise-scale overheads.
🤝
Rebrands and mergers
You are bringing organisations together or refreshing an identity, and the website needs to follow.
📈
Charities chasing donation growth
You need fewer steps between a supporter's intent and a completed gift.
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Story and design together
You want your impact told well, through design, photography and film from one team.
Frequently asked questions
Rae Walters
CEO, RWAF
The improvements in functionality and navigation are immediately noticeable, and the overall design feels much more modern with a significantly better user experience.
It's been great to incorporate new technology that makes the back-end processes much more streamlined and efficient.
Cristina Gueco
Senior Engagement & Outreach Manager, GAN Global
Our old site was outdated and a struggle to manage without a dedicated webmaster, and the new one is the opposite: modern, intuitive, and genuinely enjoyable to use. They cared as much about the back-end experience as the front, and the result is a site that looks brilliant, reflects who we are, and has already impressed our stakeholders.
Nicola Ayrton-Guest
Museum Director, Household Cavalry Museum
We had a fantastic experience working with Rubber Duckers on the redevelopment of the Household Cavalry Museum website. From the outset, they took the time to really listen to us. They wanted to understand our weak points and appreciate our key goals, particularly around driving income through the website and ensuring a mobile-first experience.
Linda Wallace
Chief Exec, PHA Homes
I’m so pleased with the website. You’ve done an incredible job and been genuinely lovely to work with. Thank you.
Philip Warr DL
Chief Executive, Purpose Homes
Ever reliable and responsive, Rubber Duckers have supported us to achieve triple digit growth by articulating both what we do and what we offer as a business.
David Vosser
Treasurer, Hampshire Athletics
Excellent team to work with, who helped us Design, Develop and Launch a new web site. Helpful and open guidance was vey much appreciated through what could have been a tricky journey. The outcome is a new web site fully supported which is just what we wanted. Thank you.
Nicola Reid
Director, Avonclyde Bespoke Labels
We got the Rubber Duckers in to fully revamp our website as well as carry out a photo and video shoot on site. They took the time to understand our business and what we were trying to achieve.
Jonathan Pierre
Founder, The Something More Club
Ross came to take photographs for our first-ever live experience, The Something More Club™.
Not only was he super easy to work with, but we also had the fully edited photos back the next morning, ready for publishing on our socials: top man and top-quality work.
I'd recommend Ross to all of my business contacts without hesitation.
Donald Young
Director, Coconut Lime
Recently helped me to migrate our company website and we've set up a yearly care plan so I don't need to worry about updates/backups anymore 🥳
Ben Vallance
Founder & CEO, AmzIncubator
Ross and Chris made everything easy to follow and nailed the project scope, delivering quickly and beyond expectations. They’ve been great to work with, and I’d happily work with them again or recommend them for any website project.
Hannah Lewis
Owner, Bridge Beauty
The photography & videos all brought the site to life. I wouldn’t hesitate to recommend this professional, friendly, fun & happy company to anyone! Thanks guys you’re ducking awesome 🐥
Jon Tilt
Coach, Southampton Athletic Club
We worked with Rubber Duckers to make our athletics club website the best of the best and they did a superb job. I can highly recommend this team.
Aline Boblin
Founder and CEO, Menopause Knowledge CIC
As a small organisation, we really appreciated the ease of communication and how the project was completed in a straightforward manner.
Leon Yemoh
Programme Director, Street 2 School
The energy and enthusiasm the guys at Rubber Duckers brought to the project was amazing. They've given us the best chance to stand out with a slick website and engaging content.
Tomasz Dyl
Managing Director, GottaBe! Marketing
We have worked with the Rubber Duckers for over 8 years now. They've been brilliant - very supportive, always hands-on and dedicated.
Natalie Meagher
Head of Housing, PHA Homes
It’s been a really positive experience, and I’ve genuinely enjoyed working with you. I’d never been involved in developing a new website before, but you made the process smooth and surprisingly interesting. Thank you for your amazing support in bringing our new website to life.
Desmond Moreira
Founder & CEO, Be Original
These guys are fab, amazing to deal with and produce some really good work!
Liam Charmer
Founder & CEO, Remiam
Great people worked with for many years.
Mikey Basra
CEO, City Estates
I have used Rubber Duckers for many years now and will continue to do so, as the quality of their work, from designing websites, to videography and photography, is simply fantastic.
Geoff Sim
Coach & Mentor, Coach & Mentor
Their ongoing support and personable nature made it easy for me to ask those ‘silly questions’, I cannot recommend them highly enough and look forwards to continuing working with them. You are my absolute go-to in the digital space!
Matt Ray
Entrepreneur,
The team are highly professional, skilled and dynamic. I have always appreciated the attention to detail and the ability of the team to bring a vision to life.
Chris Mills
Director, Voyage Financial Planning
The whole process from start to finish was so easy and professional. They made the whole experience calm and light hearted.
Charlotte Butler
Founder, Alfie's Wish
You really understood the brief to create a beautiful but professional charity film for us. We look forward to working with you again in the future.
Tracey Jones
Chair, Southampton Athletic Club
Rubber Duckers didn't just build us a website; they created a digital hub that truly reflects our club's spirit. The integrated functionality has transformed how we manage volunteers, records, and fixtures, making everything seamless.
Paul Sherry
Founder & CEO, MyTravatar
I found the approach very effective and efficient whilst having a solid input into the marcomms strategy that we will utilise. I would recommend Rubber Duckers to any business, and I look forward to utilising their knowledge again.
Nick Basra
Landlord, City Estates
We have worked with Rubber Duckers for the best part of 10 years now and the whole team stand out for their work and efforts to keep us happy as customers.
Kevin Stansfield
Sales Director & Head of Coaching, ActionCoach
Great company of passionate guys.
Let's work together
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