Rubber Duckers
Case study
Improving first impressions and new member onboarding
A club with rich history, Southampton Athletic Club is run by volunteers and are always looking for new members and helpers.
The problem
Southampton Athletic Club had a home made website with lots of information that their members needed but couldn’t find across the site.
They also didn’t think it captured the essence of the club and was stifling attracting new members, volunteers and sponsors.
The solution
A website showcasing the volunteers and what it means to be part of the club as well as a promotional video advert featuring real members.
The website gives a better first impression to potential new members, is easier to navigate by prioritising important information as well as more robust backend to allow volunteers to easily manage the content on the site.
Deliverables
Wordpress website
New branding
Promotional video
Volunteer headshots
Volunteer profile pages
Robust CMS features
Club and venue photography
Record management system
Prototyping
Following user interviews with members and extensive research, we created a clickable prototype of key pages to present to the committee and members for further user testing.
New logo and enhanced branding
Modernising the logo and branding, building on the red & white Southampton colours synonymous with the club, we created a modern/traditional shield encompassing the city's coat of arms.
Website
Using Wordpress allowed us to balance an exciting look with an easy to manage backend system for volunteers to manage. The primary goal was to give a great first impression whilst making it easier for new members and volunteers to get involved.
Promo video
Capturing training sessions with all ages and disciplines to create a promotional video for the club.
Volunteer photography
As imagery is such an important part of a website design, a whole suite of photography featuring volunteers was crucial to ensure the website looked cohesive.
Coach profiles
An important part of the brief was that a user could contact the correct coach - knowing what they do at the club and what they could help with.
Easy to mange CMS
As the club is run by volunteers, the management of the website had to be as easy as possible. We made managing complex data entry such as training sessions a straightforward task.