Strategy & Brand
From the stands to the store
After building a cult following on Instagram, Life In The South Stand needed a home for their Spurs-inspired swag.
Client
The South Stand
Industry
Sport
Project length
12 weeks
The problem
Life In The South Stand turned matchday snaps into a cult Instagram following, but the next move was merch. They needed a shop that carried the Spurs spirit without the risk of getting a cease-and-desist letter shoved through the letterbox. As a brand-new store with only a couple of products on the shelves, they needed a fuss-free shopping experience that built trust fast and made purchasing easy.
The solution
We built a WordPress site with a bespoke design and WooCommerce to power the shop. The stripped-back design is conversion focused with a custom logo that nods cleverly at the club without crossing the legal line. We added a news/blog section, newsletter sign-ups, Instagram integration and a handy notifications bar for sales alerts. The Life In The South Stand guys have gone from shouting in the stands to cashing in online.
Deliverables
Bespoke design
Wordpress website
Shop
Product images
Contact forms
Blog
Social media integration
