Case study
Streamlining donations and fundraising for local charity
Abby's Heroes supports children, teenagers, young adults and their families, including bereaved families, who come under the care of the the Piam Brown Ward at Southampton General Hospital.
The problem
Abby’s Heroes previous website was difficult to manage with outdated content and inconsistent implementation of the brand.
The solution
Rubber Duckers built a new website with a contemporary and brand-aligned design. Utilising visual content from previous projects together for better representation and an engaging user experience. The website has streamlined fundraising with clear calls to action, event listings and e-commerce capabilities. The website is now easy for the charity manage and update themselves.
Deliverables
Wordpress website
Hero video
E-commerce
Event management system
Visual content
We repurposed video and photo content from previous projects together for adequate representation when storytelling whilst also saving on costs without compromise.
Event management
We improved the sites event management system so that the charity can easily add and amend event listings.
Shop
We included an internal shop for the charity to sell branded merchandise. Allowing the charity to easily update product listings and helping them to avoid fees from external providers.
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