Case study

Filling 100% of properties every year since launch

Southampton based student letting agency, City Estates have provided accommodation to over 4,000 students in the city and pride themselves on giving students 'homes' not 'houses'.
Nick Basra
Nick Basra

"We have worked with Rubber Duckers for the best part of 6 years now and the whole team stand out for their work and efforts to keep us happy as customers. Chris has a fantastic creative mind and constantly generates new ideas and concepts, which keeps us staying dynamic. Ross always does a superb job at capturing content, with a very quick turn-around. We look forward to continue working with the team for many years to come."

The problem

Today’s students look online for their student accommodation and, as a local company, City Estates needed a way to showcase their properties in a way that competes with halls managed and marketed by national companies.

The solution

Rubber Duckers built a WordPress website with property listings, professional interior photography and testimonial videos.


Wordpress website
Testimonial videos
Videos of properties
Photography of properties
Property pages
Dynamic map
Hosting and ongoing support
  • Screenshot of a real estate website homepage showcasing a promotional banner about saving money on urban homes, with navigational tabs and an introductory video link.
  • Webpage of "urban homes" featuring an "about" section with text "providing homes for students since 1979" and icons for best value, friendly service, and flexibility.
  • Website interface of real estate featuring three home interior images focusing on modern kitchens, labeled as "London Road" properties.
  • Two side-by-side images of a modern kitchen in a Southampton student housing apartment, featuring appliances and a dining table, ideal for urban real estate listings.
  • Webpage screenshot of city properties student housing on London Road featuring images of a bedroom, staircase, and living room, with rental details listed.
  • Website contact page for urban real estate student housing featuring a "get in touch" form, office hours, address, and contact details, in a blue and white color scheme.
    City Estates case study image
    A user friendly, mobile-responsive website was needed to allow City Estates to easily display all their properties and information.
    City Estates case study image
    Property management system
    Behind the scenes management of property info, their availability and visual content had to be easy for the estate agency staff to manage.
    City Estates case study image
    Video tours & testimonials
    Having testimonial videos allowed prospective tenants to hear from past and current tenants on the level of care the landlord gives.
    City Estates case study image
    Crucial to any property business. High quality imagery of each house was important to capture.