Breaking fast and building brand

Just Eat wanted to properly recognise the riders who keep everything moving, and Ramadan offered the perfect opportunity to do so. As well as recognising the Muslim community, it was a chance to raise awareness of Ramadan and give the wider rider network a better understanding of it. GottaBe! delivered a thoughtful, multi-location activation, and due to the success of the campaign, they were eager to capture case study content for future marketing and comms.