Strategy & Brand
Turning student chaos into case study content
GottaBe Marketing are an experiential agency delivering brand activations across the UK. We captured video and photography for their Fusion Students activation at the Big Student Lock In in London, producing a case study video and image bank to support their reporting and marketing.
Client
GottaBe! Marketing
Industry
Agency
Project length
2 weeks
The problem
GottaBe had already delivered the majority of a highly successful campaign for Fusion Students and wanted content to match the results. Their reports showed the numbers but lacked the visual proof of energy, engagement and scale, as well as the level of customer service delivered by their brand ambassadors. They wanted content that could bring the activation to life and show the real impact of what they had created.
The solution
We attended the Big Student Lock In at the Business Design Centre to capture video and photography across the day, focusing on real interactions and engagement. We produced a case study video for the client’s website alongside an image bank to support reporting, case studies and ongoing marketing.
Deliverables
Case study video
Image bank
