Case study

Connecting members of the BAME community to a Miscarriage Calculator Tool

The client is the largest UK charity researching the causes and prevention of pregnancy complications, miscarriage, stillbirth and premature birth.

The problem

The client was launching a miscarriage calculator tool and needed to market it to potential users.

The solution

Rubber Duckers produced a short-form animation to be distributed on social media as a paid ad.

Deliverables

Character design
Brand aligned design
Royalty free music
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Brand aligned design

We used the clients' brand guidelines and current marketing materials to design the animation, ensuring the animation complimented the clients existing brand assets.

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Character design

We designed custom characters to ensure the video was relatable to the target demographic.

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Local collaboration

Southampton based marketing agency GottaBe Marketing produced the script and provided the voice over.

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