Case study
Connecting members of the BAME community to a Miscarriage Calculator Tool
The client is the largest UK charity researching the causes and prevention of pregnancy complications, miscarriage, stillbirth and premature birth.
The problem
The client was launching a miscarriage calculator tool and needed to market it to potential users.
The solution
Rubber Duckers produced a short-form animation to be distributed on social media as a paid ad.
Deliverables
Character design
Brand aligned design
Royalty free music
Brand aligned design
We used the clients' brand guidelines and current marketing materials to design the animation, ensuring the animation complimented the clients existing brand assets.
Character design
We designed custom characters to ensure the video was relatable to the target demographic.
Local collaboration
Southampton based marketing agency GottaBe Marketing produced the script and provided the voice over.
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