5 Signs Your Website Is Costing You Customers (Time for a Redesign)

If you built your website when the business was smaller, it probably did the job. Then the company grew, your offer sharpened, your marketing got smarter, and the website stayed exactly where you left it.

Now it looks fine, but it leaks leads. Quietly, consistently, and usually without you noticing until the pipeline feels a bit… odd.

Sign 1. It feels slow, even when your internet is fine

People are impatient online, even the nice ones. If your pages take longer than a few seconds to load, plenty of visitors will leave before they see your work.

Speed problems often come from old foundations, bloated page builders, unoptimised images, and plug in chaos. A full rebuild gives you the chance to fix it properly, rather than chasing random performance tweaks forever.

If you want to see how we approach projects from the ground up, this is a good starting point: Our process

Sign 2. The design no longer matches the business you have become

This one hits growing companies hard. Your service is premium, your team is solid, your reputation is strong, and your website still looks like “early days”.

When the site feels cheaper than the real experience, you attract the wrong enquiries. You also make good prospects hesitate, because the first impression feels off.

A proper redesign is less about making things fancy and more about making things accurate. The site should reflect the company you are now, and the one you are building.

Here’s a relevant example: Bespoke Labels case study

Sign 3. Mobile is annoying, or worse, embarrassing

Loads of people will check you out on their phone first. If the site is hard to read, fiddly to tap, or the layout goes a bit weird, you are handing customers to competitors.

A rebuild done well is designed for mobile from the start. That usually means clearer layout, bigger tap targets, simpler navigation, and a quicker journey to the next step.

If you want a quick reality check, open your top service page on your phone and try to contact you one handed. If it feels like work, it is costing you customers.

Sign 4. People cannot tell what you do, who it is for, or what to do next

This is the silent killer. You know your business inside out, your site does not.

Common symptoms:

1. The homepage is vague
2. Services are described like internal notes
3. Visitors have to dig for the answer to “is this for me”
4. Calls to action are either missing or timid

Your website should make the next step obvious. Book a call, request a quote, download something useful, whatever makes sense for your sales process.

If you like clear, public docs that show how we work, have a browse here: Rubber Duckers docs

Sign 5. You are getting enquiries, just not the right ones

You can be busy and still have a website problem. If you are getting lots of low quality enquiries, it often means the site is not positioning you properly.

This is where strategy and landing pages make a big difference. You can speak directly to specific audiences, match your messaging to intent, and filter out time wasters before they hit your inbox.

Bespoke Labels is a good example of this in action. Their new site and landing pages helped them shift from labour heavy outreach, like sending hundreds of sample packs, to a more efficient lead flow driven by search and ads. The result was fewer random enquiries and more from the types of businesses they actually wanted to work with.

That is what a website should do. It should support your growth, not fight it.

So, is it time for a redesign?

If you spotted yourself in two or three of these, your website probably needs more than a tidy up. A full rebuild gives you the chance to fix the foundations, clarify the message, and design a site that actually helps marketing do its job.

A redesign works best when it starts with a proper plan. Goals, audiences, user journeys, content, visuals, then build.

If you want to see what that looks like, this is the relevant case study: Bespoke Labels website project

Ready to stop losing customers through your website?

Wwe can help you rebuild something that feels right for the business you are now. Clear structure, confident design, and a site that earns its keep.