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Benefits of video marketing for businesses: How it can help increase engagement and conversions

24th August 2023
Video marketing has become an essential tool for businesses – see how it can help yours.
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Video marketing has become an essential tool for businesses to promote their products or services, engage with their audience, and increase conversions. According to a recent study by Wyzowl, 84% of consumers have been convinced to purchase a product or service after watching a brand's video.
Here are some of the benefits of video marketing for businesses:

Increased engagement

Video content is more engaging and memorable than text or image-based content. It can captivate the audience's attention, convey emotions, and communicate a brand's message effectively. According to HubSpot, videos generate 1200% more social shares than text and image-based content combined.

Improved brand awareness

Video marketing can help businesses to build brand awareness and establish a personal connection with their audience. It enables you to showcase your brand's personality, values, and culture, which can help to build trust and loyalty among your audience. They can also increase the visibility of the brand on social media platforms, where videos are prioritized by algorithms.

Improves SEO

Videos can improve your search engine rankings because Google and other search engines give preference to websites that have video content. By optimizing your videos for search engines, you can improve your website's visibility and attract more traffic. According to Moovly, websites with videos are 53 times more likely to rank on the first page of Google.

Increased conversions

Videos can drive conversions by providing product demonstrations, customer testimonials, and showcasing the benefits of using a product or service. Videos also help to explain complex ideas in a simple and easy-to-understand way, which can help to persuade viewers to act. According to Optinmonster, adding a product video on a landing page can increase conversions by 80%.

In conclusion, video marketing can offer numerous benefits for businesses, including increased engagement, improved brand awareness, better SEO, and increased conversions. By creating high-quality videos that resonate with their target audience, businesses can enhance their online presence and achieve their marketing objectives.

References:
Wyzowl. (2022). Video Marketing Statistics for 2022. Retrieved from https://www.wyzowl.com/video-marketing-statistics-2022/
HubSpot. (2021). The State of Video Marketing in 2021 [New Data]. Retrieved from https://blog.hubspot.com/marketing/state-of-video-marketing-new-data
Moovly. (2022). The Ultimate List of Video Marketing Statistics [2022]. Retrieved from https://www.moovly.com/blog/the-ultimate-list-of-video-marketing-statistics
Optinmonster. (2022). Video Marketing Statistics for 2022 That Will Make You Think. Retrieved from https://optinmonster.com/video-marketing-statistics-that-will-make-you-think/