Strategy & Brand
Digital Roadmap
Before we design, build or film anything, we work out what actually needs doing
Some projects are clear from the start. Others have a lot of moving parts, a few stakeholders, and no real agreement on what should happen first.
Our Digital Roadmap is the part where we slow that down and make sense of it. We help you look at the bigger picture, work out what matters most, and turn a vague plan into something you can actually act on.
A useful first step for bigger, less defined projects
Why a Digital Roadmap exists
Jumping straight into delivery only works if the problem is clear. A Digital Roadmap gives you the thinking before the doing. It helps uncover what is actually needed, what order things should happen in, and where your time and budget will have the most impact.
Why Rubber Duckers for your digital roadmap
We do not look at websites, branding, photography or support in isolation. Most of the time, they affect each other. That is exactly why this stage matters.
The Digital Roadmap helps us understand the shape of the whole project before we price, design or recommend anything. It gives you clearer thinking, a stronger plan, and a better chance of ending up with work that actually does what you need it to do.
When a roadmap makes sense
Best for the bigger, blurrier stuff
A Digital Roadmap is usually the right fit when the project is not straightforward enough for a normal discovery call. Maybe the scope is unclear, the business has different teams needing different things, or there are systems, processes and off-site bits that need proper thought before anything gets built.
It is especially useful when branding, website, content and wider growth all overlap, and nobody wants to guess their way into the wrong solution.
What you leave with
A Digital Roadmap you can actually use
By the end of the process, you leave with a Digital Roadmap. That includes clear recommendations, prioritised actions, budget ranges, suggested next steps, and partner recommendations where needed.
The point is not to hand you a nice-looking deck full of vague observations. The point is to give you something practical that helps you decide what happens next, whether that is with us, with trusted specialists, or with your own team taking it forward.
What can a roadmap uncover?
More than just a website brief
Some projects start with “we need a new website” and end up uncovering much more than that. The issue might be the messaging, the structure, the user journey, the internal process, the content, or the fact that three parts of the business all need different things from the same system.
A roadmap can uncover gaps, overlaps and opportunities across branding, web, content, CRM connections, off-site functionality, internal process, and the wider way the business works. It gives you a better view of the whole thing, not just the bit that happened to spark the conversation.
Who should be involved?
Keep it tight, keep it useful
The best roadmaps involve the people the project will actually affect, but that does not mean cramming half the business into one call.
Usually, there is a core working group, plus at least one person in the room who can make decisions or move them forward quickly. Other stakeholders can be brought in where needed, either in separate conversations or for specific parts of the process.
Focused sessions, useful prep, clear output
We usually run Digital Roadmaps remotely, because it is the easiest way to get the right people involved without turning it into a full logistical circus. Sessions can be recorded where possible, which helps with notes, follow-up and making sure nothing important gets lost.
🤙
Triage
A first call to work out whether a Digital Roadmap is the right fit, or whether a simpler discovery call would do the job.
📖
Prep
A bit of groundwork before the sessions, so we are not starting cold. That might include pre-work, questionnaires and background context from your side.
🧑💻
Roadmap sessions
Usually two focused sessions with the key people involved. Enough time to dig into the important stuff, without dragging the whole thing into a month-long strategy marathon.
📋
Recommendations
We pull everything together into your Digital Roadmap, with priorities, suggestions, ranges and next steps.
🪜
Next steps
From there, you can move into delivery, take the plan away and act on it internally, or use it to brief other specialists where needed.
🫵
Tailored to you
Need stakeholder interviews, customer interviews or breakout conversations as part of it? We can build those in when they make sense.
What kind of projects is this good for?
A Digital Roadmap is most useful when there is more than one thing going on, or when the route forward is not obvious yet.
Brand, website and content all need aligning
For businesses that know a lot needs changing, but are not sure what should happen first or how it all fits together.
Different teams need different things
For projects with several stakeholders, mixed priorities, or parts of the business pulling in different directions.
There are systems or processes to untangle
For work involving CRMs, external tools, off-site functionality, or internal processes that need proper scoping before delivery starts.
You have a rough plan, but not a clear route
For businesses that have some ideas and some direction, but need help shaping that into a clearer route forward.
You want the right solution, not the fastest guess
For teams that would rather spend time working out the right next step than spend more later fixing the wrong one.
You may need support beyond our core services
For projects that could uncover wider needs like strategy, outbound, PPC or social media, and need sensible recommendations alongside the work we can deliver.
David Vosser
Treasurer, Hampshire Athletics
Excellent team to work with, who helped us Design, Develop and Launch a new web site. Helpful and open guidance was vey much appreciated through what could have been a tricky journey. The outcome is a new web site fully supported which is just what we wanted. Thank you.
Nicola Reid
Director, Avonclyde Bespoke LAbels
We got the Rubber Duckers in to fully revamp our website as well as carry out a photo and video shoot on site. They took the time to understand our business and what we were trying to achieve.
Nicola Ayrton-Guest
Museum Director, Household Cavalry Museum
We had a fantastic experience working with Rubber Duckers on the redevelopment of the Household Cavalry Museum website. From the outset, they took the time to really listen to us. They wanted to understand our weak points and appreciate our key goals, particularly around driving income through the website and ensuring a mobile-first experience.
Donald Young
Director, Coconut Lime
Recently helped me to migrate our company website and we've set up a yearly care plan so I don't need to worry about updates/backups anymore 🥳
Ben Vallance
Founder & CEO, AmzIncubator
Ross and Chris made everything easy to follow and nailed the project scope, delivering quickly and beyond expectations. They’ve been great to work with, and I’d happily work with them again or recommend them for any website project.
Linda Wallace
Chief Exec, PHA Homes
I’m so pleased with the website. You’ve done an incredible job and been genuinely lovely to work with. Thank you.
Hannah Lewis
Owner, Bridge Beauty
The photography & videos all brought the site to life. I wouldn’t hesitate to recommend this professional, friendly, fun & happy company to anyone! Thanks guys you’re ducking awesome 🐥
Jon Tilt
Coach, Southampton Athletic Club
We worked with Rubber Duckers to make our athletics club website the best of the best and they did a superb job. I can highly recommend this team.
Philip Warr DL
Chief Executive, Purpose Homes
Ever reliable and responsive, Rubber Duckers have supported us to achieve triple digit growth by articulating both what we do and what we offer as a business.
Aline Boblin
Founder and CEO, Menopause Knowledge CIC
As a small organisation, we really appreciated the ease of communication and how the project was completed in a straightforward manner.
Leon Yemoh
Programme Director, Street 2 School
The energy and enthusiasm the guys at Rubber Duckers brought to the project was amazing. They've given us the best chance to stand out with a slick website and engaging content.
Tomasz Dyl
Managing Director, GottaBe! Marketing
We have worked with the Rubber Duckers for over 8 years now. They've been brilliant - very supportive, always hands-on and dedicated.
Natalie Meagher
Head of Housing, PHA Homes
It’s been a really positive experience, and I’ve genuinely enjoyed working with you. I’d never been involved in developing a new website before, but you made the process smooth and surprisingly interesting. Thank you for your amazing support in bringing our new website to life.
Desmond Moreira
Founder & CEO, Be Original
These guys are fab, amazing to deal with and produce some really good work!
Liam Charmer
Founder & CEO, Remiam
Great people worked with for many years.
Mikey Basra
CEO, City Estates
I have used Rubber Duckers for many years now and will continue to do so, as the quality of their work, from designing websites, to videography and photography, is simply fantastic.
Geoff Sim
Coach & Mentor, Coach & Mentor
Their ongoing support and personable nature made it easy for me to ask those ‘silly questions’, I cannot recommend them highly enough and look forwards to continuing working with them. You are my absolute go-to in the digital space!
Matt Ray
Entrepreneur,
The team are highly professional, skilled and dynamic. I have always appreciated the attention to detail and the ability of the team to bring a vision to life.
Chris Mills
Director, Voyage Financial Planning
The whole process from start to finish was so easy and professional. They made the whole experience calm and light hearted.
Charlotte Butler
Founder, Alfie's Wish
You really understood the brief to create a beautiful but professional charity film for us. We look forward to working with you again in the future.
Tracey Jones
Chair, Southampton Athletic Club
Rubber Duckers didn't just build us a website; they created a digital hub that truly reflects our club's spirit. The integrated functionality has transformed how we manage volunteers, records, and fixtures, making everything seamless.
Paul Sherry
Founder & CEO, MyTravatar
I found the approach very effective and efficient whilst having a solid input into the marcomms strategy that we will utilise. I would recommend Rubber Duckers to any business, and I look forward to utilising their knowledge again.
Nick Basra
Landlord, City Estates
We have worked with Rubber Duckers for the best part of 10 years now and the whole team stand out for their work and efforts to keep us happy as customers.
Kevin Stansfield
Sales Director & Head of Coaching, ActionCoach
Great company of passionate guys.
FAQs about the Digital Roadmap
Let's work together
"(Required)" indicates required fields
