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17th December 2025
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3 min read

2025, wrapped: the projects, progress and pixels that made our year

From standout sites to video shoots and late-night plugin updates, here’s our unfiltered look at the work and wins that shaped our 2025.

No tinsel. No forced cheer. Just a moment to look back on a year of big ideas, brilliant clients and browser tabs that never stopped multiplying.

It’s been a busy one at Rubber Duckers. We’ve launched sites, fixed the ones someone else built in a hurry, and helped brands look sharper, run faster and sound more like themselves. A few highlights stood out, so here’s our wrap-up of the good stuff.

WordPress web design, properly done

We’ve always believed the best websites don’t come from templates. They come from thinking. This year we doubled down on bespoke WordPress web design, building sites that fit each client’s goals like a glove.

Some needed to sell. Others needed to inform, showcase or simplify. From a regional museum reimagining its entire digital identity to an ambitious housing developer launching a site that’s now bringing in weekly leads, every project started with the same thing: clarity.

You can see a few of them over on our Work page. Every pixel crafted, every layout decision deliberate. No drag and drop. No bloat. Just fast, focused, future-ready builds that feel good to use.

Maintenance, not just a tidy-up

This was the year more clients realised their website’s job isn’t done when it goes live. It’s just getting started.

Our website maintenance plans came into their own this year. Updates, fixes, backups, plugin audits, security checks... we stayed on top of it all so our clients didn’t have to.

Behind the scenes, we kept dozens of sites running smooth and secure. One client’s entire site broke after a DIY plugin install. We had it patched and live again within the hour. Another got hacked before they joined us. Not on our watch.

If you've got a site sitting unloved with three months of pending updates, we should talk. Because performance, stability and trust all start with maintenance.

Lights, camera, scroll-stopping content

Over in video land, 2025 saw us scripting, shooting and slicing content for clients who know the value of visuals.

From charity events to polished testimonials, our video production team helped brands show what they’re about without saying a word. We’ve always said a great video isn’t just something to look at. It’s something that moves people. Gets them nodding. Clicking. Booking.

The best bit? Seeing that video front and centre on the homepage, pulling its weight alongside smart copy and a bold CTA.

Some other bits worth shouting about

  • Our Docs section kept growing. More transparency, fewer surprises. Clients loved it.
  • We added blog posts that actually say something. No fluff. No SEO filler. You can see the latest here.
  • We sharpened our own messaging, quietly evolving how we talk about what we do and why it works.

Let’s talk about your 2026

Maybe you need a site that finally reflects what your business is about. Maybe your current one’s tired, slow or stuck in 2019. Maybe you just want someone to keep the wheels turning while you focus on growth.

We’re ready when you are.

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