How projects take shape

Some projects are clear from the first call. Some need a Digital Roadmap before anything gets priced or built. Some start with branding, then move into website and content work. This page shows the shape of it, so you know what happens next.
The Rubber Duckers process

The 3 Cs we build everything on

Whatever the project looks like, we keep it clear, collaborative and properly managed, so you always know what is happening and what comes next. The full, nerdy version lives in our process docs.

Clarity

We start by getting to know you.

Before we design, build or recommend anything, we get clear on your audience, your message and what success needs to look like. Then we turn that into a plan that is realistic, focused and easy to follow.
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Craft

Built from scratch, because it matters.

We do not do off-the-shelf thinking. Whether it is a website, a brand or the wider design around it, we shape the work around your personality, your audience and what the thing actually needs to do.
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Care

The relationship doesn’t end at launch.

We hand things over properly, stay close while everything settles, and support what comes next. That might mean Website Care, ongoing design help, or Growth Partner support to keep the website and wider digital setup moving forward.
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