Blogs by Chris Key

AI search is changing what ranking even means. Here's what actually gets your site cited in ChatGPT, Perplexity and Google AI Overviews in 2026, without the noise.

A bespoke WordPress website is built around your goals, users, and content; it makes marketing easier, improves performance, and keeps design consistent as the site grows. This post explains what you gain beyond a template, including better structure, reusable components, planned photo and video, and a clear path for ongoing support.

Wix and Squarespace are great until they aren't. Here's when moving to WordPress is worth it, what the project actually looks like, and how to keep your SEO intact through the switch.

Most websites stop improving the moment they go live. This post covers why that happens and what to do about it, from quick content wins to monthly retainer work that compounds over time.

This WordPress maintenance checklist covers the weekly, monthly, and quarterly site checks that protect lead flow, speed, trust, and tracking. It also flags what to hand off, like safe updates, backups, security monitoring, and email deliverability, so your website stays reliable as marketing ramps up.

Choosing a website care plan is about matching support to how your site is used. This guide explains what to look for in WordPress website maintenance, the difference between hosting and website care, and when The Works is the right move for ongoing strategy and delivery as your business grows.

12 to 16 weeks is the honest average for a bespoke business website. Here's the stage-by-stage breakdown, and the one thing that derails timelines more than anything else.

WordPress website maintenance protects your leads, trust, and performance. This guide explains what a website care plan includes, how it differs from hosting, and why growing businesses rely on ongoing site maintenance. It also covers when The Works is the right move for ongoing strategy and delivery.

Google's May 2026 AI optimisation guide put llms.txt on its list of things you don't need to do for Search. Here's what the file does, who actually benefits, and where to focus your time instead if you want to show up in AI answers.

Sitemap first makes website projects calmer and more effective. This post explains why we plan structure before design, then plan photo and video around what each page needs. The result is clearer journeys, stronger messaging, and visuals that build trust fast, plus a framework that supports ongoing improvement after launch.

WordPress 6.8.3 might sound like just another version number. But it’s a crucial update with security fixes and improvements for a safer, faster site.

Your website is like a shop that never closes. But skip its upkeep, and it could start turning customers away. Website maintenance isn’t optional; here's why.

We don’t do ‘just get it live’. Our web design process is structured, strategic and collaborative – from discovery to delivery, here’s what to expect.

Website hacks cost businesses sales and reputation. Here’s why layered WordPress security — from virtual patching to WAFs — is the smarter solution.

Fast sites win customers and Google rankings. Here’s why performance is about more than load time — and how to make your site genuinely fast and friendly.

Does your website feel more like a placeholder than a business asset? Here’s how to tell if it’s “just built” — and why your business deserves better.

Effective website copy is crucial in capturing your audience's attention, communicating your brand's message, and driving conversions.

Rubber Duckers is thrilled to announce the promotion of Ross Chapman to the position of Sales & Marketing Director.