From the stands to the store

Life In The South Stand turned matchday snaps into a cult Instagram following, but the next move was merch. They needed a shop that carried the Spurs spirit without the risk of getting a cease-and-desist letter shoved through the letterbox. As a brand-new store with only a couple of products on the shelves, they needed a fuss-free shopping experience that built trust fast and made purchasing easy.

We built a WordPress site with a bespoke design and WooCommerce to power the shop. The stripped-back design is conversion focused with a custom logo that nods cleverly at the club without crossing the legal line. We added a news/blog section, newsletter sign-ups, Instagram integration and a handy notifications bar for sales alerts. The Life In The South Stand guys have gone from shouting in the stands to cashing in online.