A label that fits the business

Avonclyde’s homemade Wix site didn’t reflect the quality, service, or personality behind their business. We rebuilt their digital presence with a bespoke WordPress site, striking visuals, and brand storytelling that sticks.

Client Avonclyde Bespoke Labels
Industry Professional Services
Project length 12 weeks

The problem

Avonclyde are experts at crafting bespoke labels for commercial and industrial clients, but their old website was telling the wrong story. Built in-house on Wix, it looked dated as the team struggled to implement their vision. It didn’t capture the family-owned values or the exceptional customer service they pride themselves on. For a company where quality and trust matter, their digital shopfront felt mismatched with the experience they deliver for their customers.

The solution

We developed the website and visual content side by side, ensuring every shot and design element worked together. On location in Scotland, we captured the team, their machinery and their products. This fed directly into the design with a split-screen hero video, a brand film featuring the team, and an image bank that gives the site authenticity and personality. The finished WordPress site is modern, cohesive, and easy to manage, with streamlined contact forms and refined copy that supports business growth.

Bespoke Labels before
Bespoke Labels after
Before
After
Bespoke Labels
Bespoke Labels

Functionality

Bespoke design
Wordpress website
Brand film
Hero video
Image bank
Product pages
Resources area
Contact forms
  • A split-screen shows a close-up of a label printing machine control panel on the left and a person operating industrial labeling equipment to create bespoke labels on the right. | Rubber Duckers
  • Aerial view of an industrial complex with buildings and vehicles, overlaid with the heading "About us" and text describing a family-run bespoke labels manufacturing business established in 1991. | Rubber Duckers
  • Screenshot of a website section titled "Commercial labels" showing colorful label rolls in the background and descriptive text about the importance of bespoke labels for product packaging. | Rubber Duckers
  • A website page displays information about industrial labels, featuring close-up images of bespoke labels and sections describing their durability and reliability. | Rubber Duckers
  • A website page titled "Resources" featuring articles about labeling and bespoke labels, with a navigation menu and a "Custom quote" button at the top right. | Rubber Duckers
  • Screenshot of the AvonClyde website footer displaying navigation menus, contact details, social links, and sections for company info and bespoke labels categories. | Rubber Duckers
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